Online advertising is a faster solution to get more traffic to your site, and with well created ads you should see results faster than waiting for SEO to take effect.
Online advertising through Google can also get you to the top of search results, in the 3-4 ad results displayed at the very top. This involves researching the best keywords to use in order to get people to your business, creating a compelling ad that viewers are likely to click on, and allocating a budget for your ad.
To maximise its impact your campaign will also need monitoring and adjusting throughout its lifespan. This can include adjusting the keywords to target higher search volumes, rewording / redesigning the ad to make it more attractive to viewers and even modifying the content on your website to create a better conversion rate.
Making sure your adverts are always relevant, effective and more importantly producing a good ROI (Return on Investment) is critical to a campaign’s success.
You can also advertise through other channels, such as Facebook or LinkedIn and some may be better or worse for you depending on the nature of your business.
This is why we always get to know your business - so we can help you find the most cost-effective solution that works for you.