Using social media within a business is a relatively new idea. Many businesses large and small are finding an increase in sales, retention and positive reputation as a result of managing and delivering content on their social media channels.
Social media can also be almost as important as having a website. It gives your customers a place to keep up to date on short, bite-sized news from your business. This could be new product launches, sales and offers or even just recent happenings they may be interested in.
It’s also an easy way to keep in touch with your customers, and offer them an open forum to give their praises or criticisms. Whilst this may initially seem like a bad idea, by correctly responding to and managing negativity in a way which reflects positively on your business can be more rewarding than simply updating your news feed. Your customers want to know you have heard their voice - and are aiming to make sure they have the best experience possible.
Social media management can quickly become a very time consuming part of your business, and some larger businesses have even started taking on staff just to cover the requirements of their social media networks.
At Ginger, we aim to provide a cost-effective solution to this, so you can spend your time doing what you do best; and we’ll handle the rest. Let us know if you’d like to have a chat about this.